All work
StormReach. AI calling for outbound sales.
An outbound team that dials, qualifies and books by itself.
Outbound sales used to mean hiring a room of people to dial. StormReach needed a system that works through lead lists, qualifies interest and books appointments, then reports back.
The leak
Scaling outbound meant hiring more people to dial, qualify and book, and results lived in spreadsheets.
What we built
An AI calling platform with lead upload, campaigns, AI calls that qualify and book, calendar and CRM sync, and a campaign dashboard.
The number it moves
Booked appointments per campaign, and cost per booked call.
How the system runs.
Each step happens on its own. The last one is the outcome we track.
- Upload a lead listA spreadsheet becomes a calling queue.
- Create a campaignWho to call, what to say, when to call.
- The AI callsMany leads at once.
- A lead answersThe AI holds a real conversation.
- The AI qualifies interestUsing your criteria.
- It books an appointmentStraight into the calendar.
- The CRM is updatedStatus, notes and the call log.
- A follow-up is scheduledNobody has to remember.
What changed.
The number we track: booked appointments per campaign, and cost per booked call.
- OutreachRuns without a sales floor.
- AppointmentsBooked straight into the calendar.
- TrackingEvery lead's status in one place.
- ReportingAnswer rates, bookings and campaigns on one dashboard.