All work
FlowSense. Analytics and conversion platform.
See exactly where visitors give up, and why.
Standard analytics shows what happened. FlowSense was built to show why: where each visitor dropped off, what got in their way, and what fixing it is worth.
The leak
Plenty of traffic and no way to see where or why visitors dropped off, so every fix was a guess.
What we built
An analytics platform with a tracking pixel, funnels, session recordings, heatmaps, visitor groups and AI recommendations with revenue estimates.
The number it moves
Drop-off at each step, and conversion rate.
How the system runs.
Each step happens on its own. The last one is the outcome we track.
- The tracking pixel goes on the siteOne snippet.
- Every visit, click and scroll is recordedAcross devices and channels.
- Funnels show where visitors drop offStep by step, not just totals.
- Recordings and heatmaps show whyThe exact moment and place people give up.
- Visitors are grouped by behaviorNot just by demographics.
- AI flags the frictionAnd estimates the revenue at stake.
- The team ships the fixBiggest money first.
- Conversion is trackedSo every change is proven or rolled back.
What changed.
The number we track: drop-off at each step, and conversion rate.
- VisibilityDrop-off at every step, not just totals.
- DecisionsFixes ranked by revenue at stake, not opinion.
- SpeedThe AI flags the friction; the team decides what to ship.
- ProofEach change is tracked against conversion.