What happens in a leak audit

The leak audit is a free 30-minute call. You leave with your three biggest leaks ranked by what they cost, whether or not we ever work together. It is the first step of every build because it decides what the build should be.

Here is exactly what happens, so there are no surprises on the call.

The leak

Most owners know something is leaking but not where, so they fix the loudest thing instead of the most expensive one. A new website for a business whose real problem is a six-hour reply time.

The number it moves

Which leak to fix first, and what each one costs a month.

Before the call

You book a time and tell us where it hurts: not enough leads, slow follow-up, no-shows, one-time customers, no visibility, too much admin. We look at your site, your reviews and how you can be reached, the way a customer would.

The three questions

How do customers find you, and how many a month?Website visits, calls, walk-ins, referrals. Rough numbers are fine; the audit works with ranges.
What happens in the first hour after someone enquires?Who sees it, how fast they reply, what they say, where it is written down.
What is a customer worth, and how often do they come back?Average sale and repeat rate. Together with the first two, this prices each leak.

What you get

Your three biggest leaks, ranked by what they cost a month, using your numbers in the same model as the leak map on our homepage.
For each leak: what we would build, the number it moves, a fixed price and a timeline.
A written summary within 48 hours. It is yours to keep, or to hand to someone else.

What it is not

It is not a sales call with a pitch deck, and nothing starts until you say go. If the honest answer is that your biggest leak is something we do not build, we say so and point you to who does.

Questions, answered.

Do I need my numbers ready?

It helps, but no. Most owners know their average sale and roughly how many enquiries a month. The audit fills gaps with ranges and tells you which number to go and find.

Who is on the call?

The person who would scope and build the work, not a salesperson.

What if we only want one small fix?

That is the normal outcome. Most clients fix one leak first and add the rest once the first number moves.

Related guides, and the work they come from.

Find your biggest leak

Free, 30 minutes, and you keep the findings.

Book a leak audit