What is on the screen

  • Leads this week, by source: search, ads, referrals, walk-ins.
  • Reply time: how fast new leads heard back.
  • Booked, and how many of those happened.
  • Customers and revenue, from the payment system, not a spreadsheet.
  • The leak map with your rates, so you can see which gate moved.

Where the numbers come from

  1. Website and formsVisits and enquiries, from analytics and the forms themselves.
  2. Phone and chatCalls answered and missed, chats started, from the phone system and the receptionist.
  3. CRM and calendarStages, bookings, no-shows.
  4. PaymentsStripe, Square or Shopify: what was actually paid.
  5. AdsSpend and clicks from Google and Meta, so cost per lead is a live number.

What we build

The connections first, then the screen, then the Monday summary that sends the five numbers to you. We use the tools that fit: a Looker Studio or a custom dashboard on top of a Google Sheet or a small database, depending on how many sources there are. You own all of it.